Makes you great.

Don't sleep through finals week.

Shop drinksBe the one
Don't Sleep Original can, beaded with cold water

Original$3.00 / can · as low as $2.25

Sugar-Free$3.00 / can · as low as $2.25

Watermelon GreatnessSold out · back soon

Be the one

  1. One rep.
  2. One play.
  3. One player.
  4. One team.
  5. One town.

Greatness doesn't wait to be noticed. One great player lifts a team. One great team lifts a town. Somewhere nobody's watching, someone is about to be the one.

Don't sleep on it.

Don't Sleep Original can, front

01 / 04

Original

The one that started it.

Caffeine, taurine and a full B-vitamin stack. For the 5 a.m. lift, the third shift, the drive home after the away game.

  • 100 cal
  • 116mg caffeine
  • 200% DV B-vitamins
  • 12 fl oz

$3.00 / can · as low as $2.25

Don't Sleep Sugar-Free can, front

02 / 04

Sugar-Free

All of it. None of the sugar.

Same lift, same focus, nothing slowing you down. Built for two-a-days and all-nighters.

  • 5 cal
  • Zero sugar
  • 116mg caffeine
  • 12 fl oz

$3.00 / can · as low as $2.25

Don't Sleep Red Berry energy shot, front

03 / 04

Red Berry Shot

Two ounces. No excuses.

Zero calories, sugar free, fits in a gym bag, a glovebox or a band uniform pocket.

  • 0 cal
  • Sugar free
  • 205mg caffeine
  • 2 fl oz

$3.00 / shot · as low as $2.25

Don't Sleep Watermelon Greatness can, front

04 / 04

Watermelon Greatness

Sold out twice. Back for good.

It cleared our shelves in a week. Then it did it again. So we're making it permanent. Zero sugar, all-natural stevia, no synthetic dyes. Clean energy that hits different.

  • Zero sugar
  • All-natural stevia
  • 120mg caffeine
  • No synthetic dyes

$4.50 / can · as low as $3.75

Wear it.

All merch

Is really good

Is really good

That's it. That's the review.

Tastes really good

Four flavors. One you keep coming back for.

Looks really good

Black, red and silver. Good in a cooler, a gym bag or on your head.

Feels really good

Built for the 5 a.m. lift and the third shift.

  • 116mg caffeine per can
  • 200% DV B-vitamins
  • Zero-sugar options

Is really good

Really.

Shop Don't Sleep

The fine print

Plenty of time to sleep when you're dead.

He's out there, waiting for you to slow down. Every rep, every page, every late shift pushes him back a little further.

The Grim Reaper in a torn red hood, holding a scythe

Don't sleep, literally

Stay up.

Finals week. Two-a-days. Third shift. The 5 a.m. lift. The long drive home after the away game.

Don't sleep on

Don't underestimate.

The D3 linebacker. The walk-on. The pep band. The crew pouring concrete at 6 a.m. Your town. The idea everybody laughed at.

From the Don't Sleep Mob

Don't sleep on…

Greatness the big networks skip. If ESPN already covers it, we don't.

The Don't Sleep ScoreboardOn now: Virginia High School Football · D3 Football · D2 Football · FCS FootballScores, brackets & band battles →

Know someone everybody's sleeping on? Tag @dontsleepenergy.

Sell Don't Sleep

Put us to work.

Fundraise with us

Teams, boosters, bands and clubs: we'll set your program up with its own code to share with supporters.

Stock us

Gyms, campus shops, corner stores and job-site trucks: carry Don't Sleep.

Get on the list

Death to the landfill

Even our cans
come back great.

  1. 01Drink it. Do the thing you stayed up for.
  2. 02Crush it. Aluminum, not plastic. Toss it in recycling.
  3. 03It comes back. Recycled aluminum can be back on a shelf in about 60 days, again and again.

Underrated. Comes back stronger. Sound familiar?